Taste, the unique wine tasting bar and wine shop in downtown San Luis Obispo, celebrates its one year anniversary with two new offerings for its customers, here and away. This cooperative business owned by, and exclusively featuring, the wines of the San Luis Obispo Vintners Association has recently launched a mixed case wine club, shipping select vintages from various SLO-area wineries quarterly to its members. more...

Dick and Delores Kelsey, owners of Kelsey See Canyon Vineyards, recently launched a new website, built & hosted by local firm, Winestein Wine Club Management Services. This new site has e-commerce capabilities for on-line wine sales, an enhanced Events & Announcements page, and user-friendly content management tools. Laurie Kelsey, manager of Kelsey See Canyon stated,"Finally, I can make changes to my site on my own, and our loyal customers can purchase wine easily and securely from their desktop" The Kelsey family has been making handcrafted wines, with the help of wine maker Harold Osborne, since 1999.more...

Effen Good Wines, a San Luis Obispo-based wine negociant company, recently contracted with Winestein to launch a virtual wine club. Effen Good wine offerings include Red One, Sunset Pink, Sunset Red, and Little Pinky. Effen Good Wines is known for high quality wines with an affordable price and playful attitude. Effen Good Wines will launch a mixed-case wine club for those who enjoy high quality wines at a high-value price. On-line shopping for wine and merchandise is now available at www.effengoodwines.com.more...

Salisbury Vineyards, of Avila Valley, recently partnered with Winestein, a new company in San Luis Obispo County, for professional management of their wine club, including compliance administration, marketing, database management and customer service. This family-owned winery has seen exponential growth in its club membership since the renovation and opening of the tasting room on Ontario Road in the Schoolhouse in Avila Valley. In a desire to provide exemplary service to their members without losing focus on other winery priorities, such as the annual harvest and winery events, Salisbury management saw a perfect fit with Winestein's service. more...

Winestein, a new venture launched by Sarah Taylor and Scott Maggelet, offers a solution to small to medium-sized local wineries regarding the administration and technology of their wine clubs. Wine Club members are a dedicated group of consumers from which valuable purchase and preference data can be gathered and used for sophisticated target marketing. More importantly, this direct-to-consumer sale usually represents the highest profit margin from each bottle. Interstate shipping laws are complex and dynamic, many times forcing the winery to decline a sale to certain out-of-state consumers so as not to risk non-compliance. Excellent wine club management practices can result in increased profits, simplified sales and dedicated patrons. more...